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startup

Working on a Referral Pre-Launch Site

Since I’m at zero followers, I’m crafting a plan to bring in as many emails as possible in a week’s time so I’m not “launching to crickets” as the Harry’s founders phrased it. What Harry’s did was nothing short of remarkable. They acquired more than 100,000 email addresses in seven days on a referral campaign where they awarded products to those who participated. The more referrals a person garnered, the greater the reward. If you’re interested in the whole story, check it out here.… read more


Making Commitments, Reaching Out

In a very real sense, today is monumental for me. Today, I committed developer resources (not just my own) to my upcoming mobile app. I don’t quite have the specs together for the developer, but I have enough now that I can get him started on building some of the foundational components of the app. We’re making room in our collective schedule to get this project formally under way.… read more


Ground Zero

I am at ground zero for a new venture I’m launching. So, let’s talk about what I’m planning and where I hope to go with it.… read more